Privacy Policy

1. Introduction

Welcome to HikeBasket ("HikeBasket," "we," "our," or "us"). This Privacy Policy explains how we collect, use, and safeguard your information when you visit https://hikebasket.com. We are committed to protecting your privacy and being transparent about our data practices.

2. Information We Collect

We collect minimal information to operate and improve the site:

• Usage Data: Pages visited, time on site, referring URLs, and browser type — collected via analytics tools to understand how visitors use our site.
• Device & Browser Information: Screen resolution, operating system, and browser version — used to optimise the site experience.
• IP Address: Collected for security, fraud prevention, and analytics purposes. IP addresses are typically anonymised.
• Contact Information: Only collected if you voluntarily reach out to us via email or our contact form.

3. How We Use Your Information

We use collected information for the following purposes:

• Operate, maintain, and improve the HikeBasket website
• Analyse traffic patterns and user behaviour to enhance content
• Prevent fraudulent or malicious activity
• Respond to enquiries and provide support
• Ensure the site functions correctly across devices and browsers

4. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. For full details on the cookies we use, how to manage them, and your choices, please see our dedicated Cookie Policy.

When you first visit HikeBasket, a cookie consent banner will ask for your preference. You can change your cookie settings at any time via your browser.

5. Third-Party Services

We use the following third-party services:

• Google Analytics: Provides traffic and behaviour analysis. Data is processed in accordance with Google's Privacy Policy.
• Affiliate Programmes: When you click an affiliate link and make a purchase, the affiliate partner may collect data in accordance with their own privacy policy. HikeBasket does not share your personal information with affiliate partners.
• Advertising Partners: We may display advertisements from third-party networks. These partners may use cookies to serve relevant ads. See our Cookie Policy for details.

6. Data Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share data only in the following circumstances:

• With service providers who assist in operating the site (e.g. hosting, analytics)
• When required by law, regulation, or legal process
• To protect the rights, safety, or property of HikeBasket or its users

7. Data Retention

We retain analytics data for up to 26 months. Contact information provided via email is retained only as long as necessary to address your enquiry. You may request deletion of your data at any time.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to certain processing of your data, including direct marketing

To exercise any of these rights, please contact us using the details below.

9. Children's Privacy

HikeBasket is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.

10. Security

We take reasonable technical and organisational measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, please reach out to us via the contact form on our About page.